Privacy policy

Effective Date: October 28, 2026

Everyfiltersshop values transparency in how customer information is handled. This Privacy Policy explains the personal information we collect, how we use and disclose it, and the privacy choices available when you browse, contact, or shop at https://www.everyfiltersshop.com.

Our online store serves customers in the United States.

1. Personal Information We Collect

We collect information based on your interactions with our store, including:

  • Contact and Account Information: Name, email address, phone number, billing and shipping addresses, account details, and saved preferences.

  • Order Information: Products purchased, payment status, order history, delivery updates, returns, cancellations, and refunds.

  • Website Activity: IP address, browser and device details, pages viewed, shopping-cart activity, referral sources, and cookie identifiers.

  • Customer Communications: Messages received through email, contact forms, live chat, and other support channels.

  • Marketing Preferences: Newsletter subscriptions and interactions with marketing communications.

  • Customer Reviews: Ratings, written feedback, and photos or videos voluntarily submitted through our review feature.

  • Order Tracking: Information entered to check shipment or delivery status.

Payment information is processed through the payment services available at checkout. Those services handle payment details under their own privacy practices.

Information may be collected directly from you, automatically through website technologies, or through services used to operate our store.

2. How We Use Your Information

We use personal information to:

  • Process orders, payments, shipments, returns, and refunds.

  • Provide order confirmations, tracking updates, and customer assistance.

  • Maintain accounts and respond to inquiries.

  • Operate our website and improve its functionality.

  • Analyze traffic, measure advertising performance, and provide relevant marketing.

  • Identify suspected fraud and meet applicable legal obligations.

Marketing communications are sent in accordance with applicable permissions and preferences.

3. Cookies and Tracking Technologies

Everyfiltersshop uses cookies, pixels, and similar technologies for website operations, analytics, and advertising.

These technologies fall into three categories:

  • Essential Cookies: Support shopping carts, checkout, customer accounts, and core website functions.

  • Analytics Cookies: Help us understand visitor activity and evaluate website performance.

  • Advertising Cookies: Support campaign measurement, remarketing, and personalized advertising.

Our active tracking technologies include:

  • Google Analytics 4 (GA4)

  • Google Tag Manager (GTM)

  • Google Ads Conversion Tracking and Remarketing

  • Meta Pixel

  • Pinterest Tag

  • TikTok Pixel

These technologies can collect device identifiers, browsing activity, advertising interactions, and purchase-related events, subject to applicable privacy requirements and customer choices.

4. Managing Cookies and Marketing Preferences

You can manage optional tracking preferences through our website's available Cookie Preferences controls.

You may also adjust browser settings, device privacy controls, and advertising preferences offered by the relevant platforms.

Blocking essential cookies can affect shopping-cart, account, and checkout functions.

Marketing subscribers can unsubscribe using the link included in promotional emails. Necessary order, delivery, and customer-service messages may continue.

5. When We Share Personal Information

We disclose relevant information to services that support our business operations, including:

  • Shopify: Supports our online storefront and commerce functions.

  • Payment Services: Process transactions and payment-related records.

  • Shipping Carriers: USPS, UPS, and FedEx receive information necessary for applicable deliveries.

  • Customer Communication Services: Support customer inquiries, notifications, and email communications.

  • Analytics and Advertising Platforms: Receive information used to measure website activity, advertising performance, and personalized advertising.

  • Fraud Prevention Services: Support the detection and investigation of suspicious transactions.

We may also disclose information when required by applicable law or valid legal process.

For Shopify's separate consumer data practices, see the Shopify Consumer Privacy Policy.

6. Personalized Advertising and Data Sharing

Everyfiltersshop shares certain online identifiers, device information, browsing interactions, and purchase-related events with advertising partners, including Google, Meta, Pinterest, and TikTok.

This information is used for advertising measurement, remarketing, and personalized advertising.

Under certain US privacy laws, advertising-related disclosures can qualify as the sale or sharing of personal information, even when no money is exchanged.

Customers may exercise applicable opt-out rights through our privacy controls or by contacting us.

7. Your Privacy Rights

Depending on your state of residence and applicable law, you may have rights to:

  • Access personal information associated with you.

  • Request correction of inaccurate information.

  • Request deletion of eligible information.

  • Obtain a copy of certain information.

  • Learn how information is collected, used, or disclosed.

  • Opt out of qualifying data sales, sharing, or targeted advertising.

  • Limit certain uses of sensitive personal information where applicable.

To submit a request, email support@everyfiltersshop.com.

We may request information to verify your identity before processing access, correction, or deletion requests. Legal exceptions may apply.

Where applicable law provides an appeal right, you may appeal a privacy-request decision using the same email address.

8. California Privacy Rights — Do Not Sell or Share My Personal Information

California residents may have additional rights under the California Consumer Privacy Act (CCPA), as amended.

These include rights concerning access, correction, deletion, disclosure of personal information, and opting out of qualifying sales or sharing for cross-context behavioral advertising.

The categories of information we collect, their sources and uses, and the recipients of applicable disclosures are described in Sections 1, 2, 5, and 6.

To request an advertising data-sharing opt-out:

We process recognized opt-out signals and eligible privacy requests in accordance with applicable law.

California residents may also authorize a representative to submit requests where permitted. Exercising applicable privacy rights will not result in unlawful discriminatory treatment.

9. Data Retention

We retain personal information for the time needed to manage customer relationships, complete orders, maintain business records, address disputes, and meet legal or accounting obligations.

Retention periods depend on the type of information, its purpose, and applicable legal requirements.

10. Information Handling

We use administrative and technical practices intended to reduce unauthorized access, use, or disclosure of personal information.

No method of electronic storage or transmission eliminates every potential risk.

11. Children's Privacy

Our website is intended for general consumers and is not directed toward children under 13.

We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us so we can review the matter.

12. External Websites

Our website may contain links to independently operated websites.

Information you provide directly to those websites is governed by their respective privacy practices.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our operations, data practices, technology, or legal requirements.

The current version will be published on this page with an updated effective date.

14. Contact Everyfiltersshop

For privacy questions, personal information requests, advertising opt-outs, or cookie-related assistance, please contact:

Everyfiltersshop

Website: https://www.everyfiltersshop.com

Email: support@everyfiltersshop.com

Phone: +1 (575) 315-0378

Business Address: 1209 Mountain Road Pl NE, Ste N, Albuquerque, NM 87110, United States

Customer Support Hours: Monday–Friday, 9:00 AM–5:00 PM Mountain Time (MT)

Live Chat: Available on our website

Response Time: Within 24 calendar hours